Tired of losing leads just because you do not have the right thing to show? Sales enablement content usually consists of resources that can help sales reps answer questions before they even arise. This is generally done through PDFs, Word documents, Emails, or, in this age, Websites. It’s a bridge between curious leads and committed customers.
Leads that do not convert are just noise. You have the toolkit prepared to show it to curious customers, but the question remains, how can you turn that attention into action?
In this blog, we will look into ways to elevate your sales enablement strategy and boost conversions for your business.
Why Does Your Sales Strategy Need a Content Upgrade?
Are you still using sales sheets or creating infographics from scratch to showcase your business’s offerings? This process may work, but it does not maximize your conversions. In this age, most buyers are already well-informed about your product/offerings by information that is available online. According to research, 45% of buyers’ time is spent conducting research before reaching out to a specific vendor.
This major shift in buyer behavior tells us that instead of educating users about products, it’s time to capture their interest and address how your product can help with their pain points. Therefore, content is the best way to do that. Around 55% of buyers focus on online content before contacting a sales rep. While internal sales enablement content equips your sales reps to close deals more effectively, external-facing content builds buyer confidence in your solutions and strengthens your brand.
From Static to Smart: Reimagining Sales Enablement Content
Let’s face it—it’s easy to lose interest if your sales deck or PDFs are static. At this point, they need to start doing more than just existing; they need to perform and grab buyers’ interest instantly. In this age, the attention span of a user shrinks faster than your PDF pitch can load. According to research, the user’s attention span has decreased to 8 seconds. A second lesser than a goldfish -9 seconds.
If your sales rep is still relying on static content, which is usually just skimmed through and forgotten after the conversation is over, they are not just losing opportunities, they are most likely losing deals. Imagine a sales deck inviting buyers to simultaneously engage and learn about your products. Even after the deal is concluded, it is guaranteed to be a memorable meeting for your buyers. Why? Because Interactive Content is proven to:
- Increase buyer’s engagement – Interactive Content has been shown to boost twice as much engagement compared to static content.
- Skyrocketing time spent on page – Online users spend around 73% more time reading with Interactive Content compared to static PDFs.
- Improve conversions rate – Companies that use effective sales enablement content see an increase of 23% in lead conversions.
5 Dot.vu’s Interactive Tools That Can Elevate Your Sales Enablement Strategy
Let’s look at how you can elevate your sales enablement content using Dot.vu’s platform and how your brand can build trust.
1. Pitch Decks
Time to ditch traditional PDF pitch decks and opt in for something more engaging. Dot.vu’s Interactive Presentation invites users to experience two-way engagement. To intrigue your buyers more, you can also include other Interactive Experience like gamification content into your pitch deck.
Personalization is one of the beauties of Dot.vu’s platform. With the drag-and-drop feature, you can convert the pitch deck to suit your brand image.
Add Interactive Elements to make your Pitch stand out
Not only do Interactive Elements make your pitch stand out, but they also invite your audience to engage more with your content. Whether it’s a mini quiz, a short game, or even a personalized calculator, these elements drive sales and encourage real-time interaction. Not sure where to start? We’ve got you covered in our Creative Presentation Ideas with Interactivity blog. Check it out!
2. Interactive Calculators
Imagine a place where all curious buyers can get the answers to their questions. To elevate your pitch decks, you can include an Interactive Calculator that helps potential investors or buyers quickly understand the ROI or cost savings your solution offers.
3. Interactive Flipbooks
Now, sending some of the resources to your potential buyers or investors is crucial after the sales meeting. Most sales rep sends a follow-up mail that contains at least 4-5 file attachments. Let’s be real, after talking for hours in the meeting, they might not have dug into the long email that was sent.
This is where an Interactive Flipbook would be the perfect solution. Instead of attaching multiple files to the email, Dot.vu’s Interactive Flipbook enables you to add more than one Interactive Experience.
Send Follow-ups with a Business Proposal They Will Actually Read
The magic of Interactive Flipbook is that it’s flexible. Convert your Flipbook into a business proposal that contains key information like testimonials, pricing breakdowns, and product walkthroughs. This not only makes your proposal easier to read but also positions your proposal as a dynamic and tailored experience. Want to dive more into it? Check out our business proposal blog to learn more.
4. Landing Page
As mentioned above, potential buyers are leaning into being independent researchers when they consider a brand or product to buy. Due to this significant shift in buyers’ behavior, reviews and vibrant content are crucial, especially if they land on your webpage.
Dot.vu has tons of Landing Page templates that you can customize according to your brand needs. Check out the Real Estate Microsite template which includes a product recommender to help users narrow their search.
5. Interactive Infographics
You guessed it, addressing potential buyer’s pain points simply and straightforwardly builds trust. It’s crucial for your sales reps to tailor infographics to speak directly to each client’s specific pain points. After all, every client is different and so are the challenges they’re trying to solve.
Simplify your work by opting in for an Interactive Infographic. It’s easily customizable, and bonus, throw in an Interactive Survey to get real-time data capture. This will provide more insights to what your client needs even after the sales meeting is over.
6. Guided Selling
Most clients prefer guidance during the sales process to ensure they pick the right product/solution you offer. Consider adding a product recommender to assist your buyers in choosing the right plan for them and shorten the business decision-making process.
ESET® created an antivirus recommender with Dot.vu’s platform, simplifying its customer journey and guiding users to find the right products without too much time-consuming research.
8. Interactive Video
Interactive Video is the way to shine if you are looking for a whole new way to create sales enablement content. Our client, Pagely, created an entire Interactive Sales Consultation with just 1 video. Since most potential buyers conduct independent research online, adding a sales consultation video on your website can boost potential leads. Look at how Pagely feels about adding the Interactive Video as their sales enablement content:
“It’s served to both get us some new leads we might not have acquired otherwise, as well as provide a mechanism to deepen the rapport and engagement in a way that scales and doesn’t consume any overhead from the sales team. It’s like having a custom-tailored sales conversation available 24×7 for the prospects who aren’t necessarily ready to speak with a human”
Sean Tierney,
Director of Sales
Pagely
9. Assessment
Understanding your audience and their pain points is important to boost sales and convert potential leads. What does their brand need and how can you help them? Diving into a sales meeting without researching much about your audience is just a waste of time. Moreover, when you try to learn more about them during the sales meeting, you might just get incomplete answers or most likely the conversation might be diverted.
That is where Assessment can help. It makes gathering valuable insights and providing custom advice easier than ever.
10. Interactive Virtual Tour
Whether you are a real estate sales representative or an automobile sales representative, with traditional resources, it can be hard to showcase the potential of a particular house or car with just text. This area requires more visual content to support and boost conversions of a potential lead to a buyer. Most of the time, Virtual Tours are used but tends to still lack information.
Allow your audience to get complete information by adding an Interactive Virtual Tour to your sales enablement content. Now, with this experience, they view the product visually and interact with specific parts of the virtual tour to gain more insights.
Ready To Try Out The Latest Sales Enablement Content?
In today’s sales world, you cannot just push products and expect your leads to convert. It is essential to help your clients and build trust. You can do this by sharing content that speaks to your client’s challenges. The power of being helpful by creating content your clients resonate with helps to boost conversions. Moreover, with the user’s attention span these days, create content that provides all the information in one place instead.
Let go of static content and hop onto the new trend that is proven to turn your client’s head. Experience this latest sales enablement content trend yourself by joining Dot.vu’s 14-day free trial account. With over 300+ templates available, that is guaranteed to capture attention and WOW your clients.
