Want to be ahead of your competitors and provide an engaging experience for your customers?
Our most recent innovation at Dot.vu, Interactive Virtual Tours, provide plenty of possibilities to engage customers with interactive experiences within a virtual environment. Interactive Virtual Tours gives you the possibility to organize educational tours, showroom events, trade shows, and many other opportunities to bring people virtually together.
Virtual tours have proven to be one of the best tools keeping users engaged on the website for 5-10 times longer than without it. So be at the forefront of creating engaging content. Become more agile and flexible for your next event by inviting your customers to an Interactive Virtual Tour. Do you want to learn more about it and your possibilities with it?
Read more here: What is an Interactive Virtual Tour?
Let’s jump straight into how you can start creating your Interactive Virtual Tour!
7 Steps to Creating an Interactive Virtual Tours
Before you start creating your first Interactive Virtual Tour, consider and define your business objectives. For example, are you promoting a new product or think of holding a conference? Are you planning to increase your company’s customer engagement? Do you want to generate more qualified leads, or do you want to get more customer insights?
It is crucial to have specific objectives in mind, to help steer the project in the right direction and measure the right KPIs. That will help you create your tour as interactive and engaging as possible.
2. Plan Your Interactive Virtual Tour
When it comes to mapping it out, you need to go through several checkpoints. First, ensure that you scope out and specify all the details of your projects. That way, you have a clear plan that everyone can understand and easily to follow.
Before you start creating Interactive Virtual Tours, think about the location you want to use. To make your location virtual, use either 360° pictures generated from a 3D model or just upload a panoramic 360° image of your desired environment. You can go to a real-life location and take 360° panorama images with your phone camera. Or you can rent 3D image equipment and create a 3D model of any location. For more lifelike feeling, use 3D generated images, typically comprised of multiple 360 images, allowing people to go from one location to another, just like you would do in the physical world.
Next up, you must decide which interactive content elements you will include in your Interactive Virtual Tour. Depending on your previously defined objectives and theme, you can enrich your Interactive Virtual Tour with different interactivities, such as guided selling, interactive videos, marketing games, interactive flipbooks, and much more. Once you have decided, you can start mapping out the location of interactivities within your tour. Play around with the rules of our reality to make the experience even more lifelike. For example, you can have a time-based room that only opens at a specific time, or there is a limit on how many people can enter a room at one time.
Once you have built the foundation of your Interactive Virtual Tour, it is time to become creative. Branch out the customer journey and think about: How do you want the customer journey to be? Where do you want the customers to go to? Which Interactive features could you place in which part of your Interactive Virtual Tour? For instance, you add so-called “hotspots” to the entrance, so your customers have guidance on where to go next in your Interactive Virtual Tour. Or you could invite to only one room with a few interactivities.
3. Create Your Interactive Virtual Tour
Once your plan is in place, it is time to start creating your Interactive Virtual Tour. As the first step, simply drag the Interactive Virtual Tour component to your page, then upload the different 360° images you would want to use in the experience. Once this is in place you can simply drag any interactive component or navigation points to make it all interactive.
The more interactivity you implement, the more engaged your customers will be with what you offer. The sky is the limit, so get creative. If you are looking for ideas, get inspired by our Interactive Virtual Tours example.
4. Define KPIs and Data to Collect
As with any online experience, it’s important to set up and define the KPI’s of your success. That will help you to learn more about your customers and measure your campaign success. You do this easily by adding any trigger to count up a specific KPI once your customers engage or click on a specific interactive element. All KPIs and data collected can be viewed and exported from the Dashboard of the experience or directly integrated into your preferred system. At Dot.vu, you also have the choice to integrate with different platforms such as Google Analytics, HubSpot, Salesforce, Zapier, and many more.
5. Publish Your Interactive Virtual Tour
It is time to review your Interactive Virtual Tour one more time before you promote it. Consider using already existing data from other marketing and sales activities to optimize this campaign. Also, use this step as an opportunity to maximize your SEO with a meta-title and description. After that, you are ready to publish your Interactive Virtual Tour, embedded it in your website, native mobile app, or run it as a full landing page experience and watch the magic happen!
6. Promote Your Interactive Virtual Tour
To make your Interactive Campaign successful, make sure to promote it on your marketing channels. Ensure your customers are informed about this experience to take part in. Let them know through your social media, email newsletter, blog, or website. Remember to use “Call-to-action” to encourage users to check out this tour of yours. As a result, improve your brand awareness and increase customer engagement. To create hype around your event, consider making a pre-sign-up lead form or countdown before the start of your Interactive Virtual Tour.
7. Evaluate Your Interactive Virtual Tour
Once you have your Interactive Virtual Tour published, try returning to it after a while to track how it performs. Check your behavioural data, such as first-party and zero-party data, and find out which interactive experiences generate the best results. By measuring how users interact with your interactive experiences, you can gain insights to quickly spot potential issues and apply the necessary corrections in real-time. Specifically, this collected data can make your future marketing campaigns more relevant to your audience and build a more meaningful and lasting brand relationship.
Are you ready to create your Interactive Virtual Tour?
Become part of this new reality with countless possibilities! If you can dream it, you can create it! So, start building your Interactive Virtual Tour already today and request a demo so we can help you get started. For inspiration, check out the example we have made on Interactive Virtual Tours. If you are interested to find more inspiration, check our marketplace!