Halloween is extremely popular in the United States, where people spend billions of dollars on decorations, food, and costumes. It’s gaining massive popularity in other countries such as Canada, the United Kingdom, a growing number of European countries, and even in Asia.
In 2024, Halloween spending hit $11.6 billion, average per-person dropped a bit, and costs across candy, costumes, and decor were slightly down from the record-setting previous year—but it was still a major consumer fest
Here comes an important question for all fellow marketers – are your Interactive Halloween Marketing campaigns ready? Halloween is on the 31st of October, but people start thinking about costumes, broomsticks, and witches long before that. In fact, quick research on Google Trends shows that consumers have this special day in mind starting as early as September towards October.
With increasing pressure from competitors, your company needs to innovate to capture your audiences’ attention. The season of tricks or treats allows you to unfold your creativity and create memorable experiences. In general, holidays create the perfect opportunity to enhance your seasonal marketing strategy.
Many buyers will search online before purchasing. Therefore, companies need to adapt and focus on online campaigns. That’s why it is a fantastic idea for marketers to come up with Interactive Halloween Marketing Campaigns this year.
This blog post has twelve interactive Halloween marketing ideas that will help you boost sales in October.
Table of Content:
What are people spending on for Halloween?
The graph above shows the survey results of what people plan to spend for Halloween. The average spending per person is $100.45. The graph indicates that the spending pattern has been almost the same through the years, apart from the slight dip in 2020, which was most likely due to the pandemic.
By understanding your customers’ spending pattern, you’ll be able to come up with better Halloween campaigns.
For example, if you’re in the food and beverage industry, take note that 69% of consumers plan to celebrate during Halloween. You can attract them to your premises by planning elaborate Halloween decorations, holding a costume competition with a prize for the best-dressed person or couple, and creating a unique Halloween-themed menu.
15 Interactive Halloween Marketing Campaign ideas
One way that can surely grab your customers’ attention? Gamify your online content! Gamification in marketing should be at the core of any Halloween advertising campaign you design. Furthermore, Halloween is a fun holiday with trick-or-treats, haunted houses, and costume parties. So, when you build a Halloween Interactive Experience, use spooky elements like witches and skeletons to entertain your audience.
Below are 15 awesome examples of fun and gamified interactive Halloween marketing campaigns for you to try this year.
You can bring any of the ideas in this blog post to life! With over 300 customizable templates at your disposal, you’re all set to craft a unique Thanksgiving campaign
Get inspired by our Halloween games and turn your ideas into reality with our customizable templates. They’re designed for easy tweaking and quick launching, ensuring your Halloween campaign is up and running in no time, with no coding necessary.
1. Click and Win
Objective:
- Grow email list
- Generate leads
- Increase sales
This Halloween Click and Win game invites visitors to try their luck in a virtual shuffle game. Players need to fill out a short lead form to participate, which helps you grow your email list. All winners earn discount products for their Halloween shopping spree.
2. Collect Halloween Candy
Looking to add some playful energy to your Halloween campaign? A simple candy-collecting game could be just the thing. Let users “collect” Halloween candy and climb a leaderboard. It’s fun, festive, and taps into everyone’s competitive side. It’s also a great way to encourage repeat visits and create buzz around your brand without being too in-your-face. Just a little spooky fun with big engagement potential.
Why it works:
- Lead Generation: Players must sign up to play = instant lead capture.
- Repeat Visits: The leaderboard encourages users to come back and beat their score.
- Brand Recall: Gamification makes your campaign memorable.
- Social Buzz: Who doesn’t want to show off their candy-collecting skills? Especially when there’s a prize involved.
3. Roulette Quiz
Objective:
- Increase email list
- Generate leads
- Entertain your audience
This Roulette Quiz is an easy-to-implement and highly engaging mini- audience game. To participate, visitors will have to enter their email addresses before they can spin the wheel. The wheel will land on a random category, and the participant will be given a question related to that category.
Check out this customizable Halloween Quiz below:
Click on the image to try this Roulette Quiz
4. Maze Quest
Objective:
- Increase email list
- Promote your products and services
- Engage with your audience
If you want to make your Halloween campaign a little more interactive, a digital maze game is a fun idea to try. Players make their way through a spooky maze filled with pumpkins, ghosts, or other Halloween visuals and their goal is to reach the end without hitting a dead end.
It’s simple to play and surprisingly addictive, which makes it great for grabbing attention and keeping people engaged. You can theme it around your brand, a seasonal product, or just make it a fun break from the usual scrolling.
This kind of game adds a light, playful element to your campaign with a quick moment of fun that makes your brand a little more memorable during the Halloween season.
Turn your sound on and try it out for yourself!
5. Slot Machine Game
Objective:
- Increase email list
- Promote your products as the prize
In a Slot Machine Game, participants hit the “Play” button and see the slot machine roll. Then, they stand a stance to win a prize if they land on a winning combination. This Halloween marketing campaign is less complex than other Marketing Games, which makes it one of the easiest to implement. All you need are four different images for the slot machine, a background image, and your logo.
Click on the image to try this Slot Machine Game
Pro tip: Reward winners with discount codes on your products to boost online sales.
6. Memory Card Game
Objective:
- Increase email list
- Promote your products as the prize
- Entertain your audience
A Memory Card Game is a well-known activity that can make a great Halloween marketing idea to boost sales in October. In a Memory Game, you have different cards facing down. On each turn, your visitors turn over two cards and keep them if they are the same. If not, they need to memorize the cards and try again. The game’s goal is to collect the most pairs of cards.
Again, you’ll want to create a Halloween Memory Card game. So, you can have different Halloween images under each card, such as pumpkins, witches, monsters, and skeletons.
Click on the image to try this Memory Card Game
Pro tip: Make sure your Halloween Marketing Game is mobile-responsive.
7. Hit the Pumpkins Game
Objective:
- Increase social media shares
- Promote your products as the prize
- Entertain your audience
In this Halloween marketing campaign, the goal is to collect 10 points in less than 15 seconds. The participants have to click on all the good pumpkins as quickly as possible to collect points. At the same time, they should avoid tapping on a bad pumpkin, or they will lose a point.
This is a great interactive Halloween game for increasing brand awareness. More importantly, you can ask your audience to compare and share their score with family and friends to increase your reach.
Click on the image to try this Hit the Pumpkin Game
8. Spot the Difference Game
Objective:
- Increase email list
- Promote your products as the prize
- Entertain your audience
In a Spot the Difference Game, participants have to spot the differences between the two images. If a participant succeeds in finding all the differences, they get the chance to participate in a contest by filling out a lead form.
This Interactive Experience has two main benefits. Firstly, you can take this opportunity to promote a new product in the pictures. Secondly, you can grow your email list with the contest.
Click on the image to try this Spot the Difference Game
9. Spin and Win Interactive Popup
Objective:
- Boost sales
- Increase email list
- Promote your products as the prize
Similar to a Slot Machine, a Wheel of Fortune is one of the most effortless Interactive Halloween Marketing campaigns to implement – yet brings loads of fun! You simply need to design a Halloween-themed wheel and voilà, you have a spooktacular Interactive Experience.
The number of interactions in this experience is relatively low. That’s why it is important to provide tempting prizes to encourage participation and grow your email list. Keep in mind, if you give discounts as prizes, you will boost your sales.
Click on the image to try this Spin & Win Game
10. Puzzle
Objective:
- Increase email list
- Promote your products as the prize
- Improve brand image
Puzzles are quite fun for your participants, and they are also easy to implement. Make sure to choose a Halloween-themed image if you’re using this for Halloween. If the participant can solve the puzzle under the time limit, the solved puzzle image becomes a scratch card that participants can scratch reveal a prize.
With this Interactive Halloween Marketing campaign, you can promote a product in the puzzle image, grow your email list by gating the experience with a lead form and influence your brand image positively with a joyful experience.
Click on the image to try this Puzzle
11. Hourly Surprises experience
Objective:
- Increase web traffic
- Increase brand awareness
- Grow email list
- Promote your products as the prize
- Boost sales
Another mind-blowing Interactive Experience to have this Halloween is an Hourly Surprises experience. With Hourly Surprises, your audience can unlock different prizes or discounts throughout the day on the 31st of October. You can also add gamification elements to your Hourly Surprises experience to engage your audience even more. For example, you could add a Scratch & Win Game under each lock.
While this experience is a bit more complex to implement than the games we have introduced so far, the benefits are worth it. Your audience will return to your website a couple of times during the day to unlock different doors. Thus, you increase brand awareness. In addition, you succeed in growing your email list and positively improve your brand image with this innovative and exceptional experience.
By having different offers and discounts and website visits throughout the day, you boost your sales. It’s an all-in-one Interactive Halloween Marketing campaign.
Click on the image to try this Black Friday Hourly Surprises experience
12. Interactive Halloween Posts
Social media is one of the best places to connect with your customers. Facebook, Instagram, and other channels often serve as a bridge between your followers and your website. Therefore, creating entertaining Interactive Halloween posts can significantly boost your online presence.
Let’s explore some examples that will get your audience in a festive mood. Interactive social media posts can be anything from sharing your spooky Interactive Experiences to running a User-Generated Halloween contest on Instagram. The main goal of creating these posts is to engage your followers and encourage interaction.
Here is our list of ideas for your social media Halloween interactive posts:
- Polls. Interact with your audience by asking relevant questions.
- Tag-a-friend post. Encourage your followers to mention the people they want to spend Halloween with.
- Discount posts. Offer special discounts to the people who comment on your Halloween posts.
- Contests and giveaways. Running a giveaway with your Halloween-related items will increase your reach on social media in October.
- Link to your spooky Halloween Interactive Experience. Do you have any of the previously mentioned Marketing Games on your website? Do yourself a favor and share it on social media so that more people can access and enjoy it!
- User-generated contest. See the section below!
13. User-generated Halloween content
Objective:
- Increase followers
- Improve brand awareness
- Increase engagement
Let’s have a closer look at one of the most engaging interactive Halloween posts you can create. Running a user-generated contest on social media will help you attract more followers and customers.
Throughout October, you can encourage your audience to share their best Halloween photo with a unique hashtag. Then, you can pre-select the best pictures and let people vote for the best one. This activity can increase brand awareness tremendously.
Check out this User-generated contest experience created on the Dot.vu platform
14. Personality Test
Halloween shoppers love a little mystery so why not enchant your audience with a personality quiz that’s as fun as it is profitable?
With a personality test, users answer a few quirky questions to reveal their spooky alter ego — are they a Glam Witch, a Hungry Werewolf, or maybe something a little more unexpected?
Each result isn’t just fun — it’s actionable. You can pair every persona with tailored product recommendations to help users build their perfect Halloween look. Got a Glam Witch? Suggest shimmering makeup, a dramatic cape, or your best-selling broomstick accessories. Hungry Werewolf? Time to promote cozy flannels, faux fur add-ons, and claw gloves.
This template is a goldmine for:
- Driving seasonal product discovery
- Capturing high-intent leads
- Boosting engagement and social shares
- Offering surprise discounts right when shoppers are ready to buy
15. Bonus: Customize with Drag-and-Drop Building Blocks
Once you’ve picked a Halloween template, the real magic happens in the editor. Want to add a leaderboard? A countdown? A spooky CTA banner with flying bats? You can do all that and more using Building Blocks.
Inside the Studio, you’ll find a full library of drag-and-drop blocks to help you customize every part of your campaign. Just search, drag, and drop it onto your canvas. No dev skills required.
There’s a category for everything:
- CTA Sections to drive clicks
- Contact Forms for lead capture
- Promotional layouts for product highlights
- Video blocks, image galleries, and way more
It’s like building with digital LEGO bricks — pick what you need, drop it where you want, and make your Halloween campaign completely your own.
Start creating epic Halloween marketing campaigns today!
Halloween is just around the corner! This year, take your marketing to the next level by crafting unforgettable Interactive Halloween campaigns with ease. Whether you’re looking for quick setups or more complex gamified experiences, Dot.vu has you covered.
Our platform offers a diverse array of customizable gamification templates perfect for any Halloween promotion. Creating your own engaging campaign is simple: start by signing up for a free account to explore templates directly from our marketplace. Need a bit more guidance? Book a meeting with one of our Interactive Content experts who can assist you in bringing your spookiest ideas to life.
Don’t miss the opportunity to captivate your audience with unique, interactive content this Halloween. Transform your ideas into reality effortlessly with Dot.vu! Get started on our 14-day free trial today!
