Have you ever wondered why some brands feel unforgettable while others quickly fade away? The reason is when brands use Digital Experience they tend to make a longer lasting impact on their audience.
Let’s take IKEA as an example. In 2016, before implementing digital strategy into their app, IKEA Place, their online sales were around USD 1.6 billion. IKEA then implemented an AR feature into their app, and since then, their online sales reached USD 5.9 billion in 2020.
This shows that shifting your static strategy to digital is the foundation of how brands connect with not only their customers but also their employees. Customers prefer a smooth sailing, personalized, and Interactive Experience which enables them to engage with brands.
This is exactly how managing experiences in digital format can help your brand. By aligning your customers’ and employees’ journeys, your brand can create memorable and more efficient digital interactions. Let’s take a look at how Dot.vu can help your brand integrate Digital Experience to ensure growth.
What is Digital Experience?
Digital Experience is a journey your brand takes its audience on, whether customers or employees, through digital channels. It can be your website, a quiz, or even the onboarding training you have for your employees. This journey builds loyalty and trust in your audience. A study shows that 86% of the audience is willing to pay more if they receive a digital experience.
By creating a personalized and immersive journey, brands can keep their audience engaged from start to end. Functionality is not the only importance here. What also matters is when your audience is able to relate and interact with your brand. This gives them the freedom to decide their path and provides a sense of control over what they want to focus on.
The Digital Employee Experience
To grow your brand, it’s crucial that your employees are well-equipped with user-friendly tools. This enables them to thrive in their position. Some of the digital employee experience you can execute are:
- Interactive Onboarding: This enables them to understand the solutions your brand offer seamlessly without overwhelming them.
- Gamified Training: On site and Online training can be more effective when combined with gamification. This helps to boost retention and skill-building.
- Collaboration tools: This helps to foster teamwork among your employees and deliver clear communication.
The Digital Customer Experience Strategy
With how fast technology is evolving, customers’ expectations have increased. They expect a more streamlined journey, and digital strategy focuses on delivering value at every touchpoint. It’s all about creating journeys that are seamless, interactive, personalized and feedback driven.
Dot.vu’s solutions help brands implement this strategy by providing Interactive Content templates that are quick and easy to create with a simple drag-and-drop. Interactive Content can make a massive difference in how you establish your brand. It shows how your brand appreciates building a connection with your audience by providing a sense of control and freedom.
Here are some examples of how you can implement this strategy for your industry:
1. Healthcare
Find it difficult at times to explain complex medical insights to patients? A static medical deck usually consists of many medical terms that might not be related to your patients. This can create noise and confusion. Implement an Interactive Pitch Deck that includes an Assessment or Quiz that your patients can answer to better understand their problem.
2. E-Commerce and Retail
In this industry, it’s frequent for your brand to notice a sudden increase or decrease in sales and engagement. Let’s break it down:
- Entertainment: The key to this is to retain your audience by keeping them engaged and coming back for more. Marketing Games that provide discounts encourage your audience to purchase more.
- Boost Sales: Sales drop because your audience might not find what they are looking for or simply feel overwhelmed with the options available. By setting up a Guided Selling solution, your brand can help narrow down the options for your customers.
3. Technology
A non-tech-savvy audience may find it difficult to understand the features of a new product, like a phone or tablet. Using technical words might confuse them and eventually cause your customer to ditch the purchase. An Interactive Infographic can help solve that, allowing your audience to intake information at their own pace.
4. Finance
Calculating finances can be a hassle, especially when there is so much to calculate. This can overwhelm some customers as things get mismatched and jumbled up constantly. Interactive Calculators simplify complex decisions by taking your customer on a step-by-step journey. The example below shows how an Interactive Calculator can guide the audience on their future savings. Try it out!
5. Real Estate
In this age, seeing is believing. Brochures and Presentations that show static images just don’t cut it anymore. The hesitation in your audience remains within them, as there is no trust built. This causes your customers to search for a new property for months or years. Thus, boost your sales by embedding a digital experience like an Interactive Virtual Tour into your real estate strategy.
When customers can picture themselves in the property, the experience becomes more immersive, and they are more inclined to purchase.
Want to dive deeper into how Interactive Content can achieve better results for your brand? Head over to this blog to learn more. It includes a list of other industries like manufacturing, agriculture, life sciences, and more!
Digital Experience Management with Dot.vu
Once your brand starts executing your strategies using digital experience, it can get overwhelming especially when expanded across multiple platforms and channels. Effective management of this experience includes:
- Tracking data insights
- Looking for friction points in user journeys to improve user navigation
- Expanding your strategies into different channels effortlessly to maximize engagement.
This is why Dot.vu’s platform makes digital experience management accessible. With a simple drag-and-drop editor, you can design and launch experiences without coding expertise. On the platform, you can track and analyze data insights effortlessly to continuously improve the experience. Additionally, Dot.vu also provides ready-to-use templates for your strategies.
Ready to get your brand started on Digital Experience?
The future of growth lies in delivering a seamless digital experience for your employees and customers. With the right strategy, your brand can unlock loyalty, productivity and long-term growth.
At Dot.vu, this is precisely what we believe in. Interactive Content is the key to achieving this. Our platform empowers brands to create a personal, data-driven, and engaging experience that customers can relate to. By inviting customers to participate, your brand builds customer loyalty and stands out in an increasingly digital-first world.
Ready to elevate your strategy with digital experience? Start your 14-day free trial and explore more than 300+ templates that can help your brand create unforgettable interactions today.
