Wondering how you can repurpose content to maximize impact and extend lifespan?
After all, you spent countless hours creating different types of content from initial ideation to final polishing. And it requires dedication, effort, and teamwork. On average, a full-length blog post takes about three hours and 48 minutes to create. Yet, despite this effort, content often has a short lifespan.
The lifespan of bigger content pieces such as online magazines, eBooks, and brochures is even trickier to pin down. Even content that is designed to be evergreen faces challenges such as trends emerging, ideas evolving, examples being outdated, making the updates need a refresh.
This is where content repurposing comes in. By using the research, writing, and editing you’ve already done, you can save hours while scaling your content strategy and driving more traffic.
So, how do you overcome these challenges?
It is really quite simple. Use Interactive Content.
In this blog article, you will discover why Interactive Content can be an effective approach to repurpose content. You will also learn 20 different examples of how you can transform common content forms into Interactive Experiences.
Let’s get to the heart of it and explore the good stuff.
What is Repurposing Content?
Content repurposing, also known as content recycling, involves re-using existing content and presenting it into a new format. The reason is to expand its lifespan by using it in different ways to share the same content in different ways.
For example, you wrote an amazing blog post. But it is not getting much traffic. Yet, you know your target audience would find it valuable if they saw it. One way to fix it is to repurpose the blog post into a short video.
Most of the hard work such as the research, analysis and content creation are already done, so you’re a few steps ahead to creating fresh content. Through the video, you can direct your audience to the blog.
Why is It Important to Repurpose Content?
There are many factors you could consider in the idea of repurposing content. But here are the most common ones below:
- Saves time: You’re using existing content as a foundation, reducing the work needed.
- Extends content life: Converting content into formats like Interactive Content increases its longevity.
- Reaches diverse audiences: Different people prefer different content types such as videos, infographics, or podcasts.
- Boosts SEO: Having various content types with similar keywords helps search engines recognize your content as an authority.
Why You Should Use Interactive Experience to Repurpose Content?
Most of our audience have the attention span of a goldfish these days. Ask yourself, is your current content grabbing their attention? Is your content fulfilling its purpose?
If not, it’s time to rethink your strategy. This is where Interactive Experiences can make all the difference. They can help you captivate your audience and keep them engaged like never before. For example, Interactive Content such as Interactive Quizzes, Guided Selling and Interactive Videos, can help turn your audience into active participants.
And guess what? When people are having fun, they are more likely to remember your content. They might even share with their friends and come back for more.
Moreover, repurposing your content into Interactive Experiences breathes new life into existing content that might otherwise gather dust.
That eBook? Break it down into an Interactive Flipbook. That old blog? Turn it into an Interactive Infographic. It is an easy way to stay relevant, extend your content’s lifespan and get the attention it deserves.
Advantages of Repurposing Content into Interactive Experience
Here’s why repurposing your content into Interactive Experience makes sense:
- Better control over your content: When distributing images, infographics, PDFs, videos, etc., you might lose oversight of it. By converting to Interactive Content, you maintain content ownership.
- Improve user experience: Interactive Experiences have been proven to elevate online user engagement. Converting your content into Interactive formats helps you deliver better user experience to your audience.
- Increase engagement: Interactive Content creates dynamic two-way communication between your brand and audience, generating higher engagement levels!
- Generate qualified leads: Traditional content like blogs, videos, and social posts rarely guide buyers through sales funnels effectively but Interactive Content can bridge this gap by steering them toward meaningful actions.
- Boost sales: Most Interactive Content such as Guided Selling and Shopping Videos are known to boost sales way better than traditional content.
- Collect valuable data: Static infographics and PDFs offer limited ROI measurement and data collection. By converting these into Interactive Content, you’d be able to gather and track all the insights you’d want!
- Differentiate your content from competitors: If you are investing resources into repurposing content, then it is time to move beyond conventional formats and embrace interactive. This approach helps you stand out from other competitors.
20 Ways to Repurpose Content into Interactive Experience Formats
Here, you will learn how to repurpose content effectively with actionable tips and examples. To keep things simple, we’ve organized repurposed content examples into seven categories:
- Repurpose Blog Content
- Repurpose Video Content
- Repurpose Infographic Content
- Repurpose Social Media Content
- Repurpose Promotional Content
- Repurpose Website Content
- Repurpose PDF Content
Repurpose Blog Content
Repurposing a blog content is one of the simplest ways to give your content a fresh twist. You have already done all the hard work. All you have to do is present it in a new, engaging format by taking a step further. Here are examples and tips to repurpose a blog content into different Interactive Content formats.
1. Repurpose A Blog Post into An Interactive Flipbook
If your blog is not driving a lot of traffic, why not turn it into an Interactive Flipbook? All you have to do is copy the content into a flipbook format and make it more fun with quizzes, polls, or gated sections.
2. Repurpose a Blog Post into An Interactive Video
Turn your blog into an Interactive Video for a more immersive experience. For example, if you have a “How-to” blog, like a recipe, create a video where viewers make choices, such as ingredients and receive a personalized demo.
Callebaut, a Belgian chocolate brand, used an Interactive Video to build awareness around their new Chocolate Confectionery – The Chookie. In the video, viewers could decide the type of chocolate used for the shell, the type of filling, and the type of cookie to be used as the base. Then, a chef from Callebaut would show them how to assemble their personalized Chookie. Ultimately, viewers could receive their personalized recipe via email by answering the lead form.
In other words, instead of simply having a blog post with the recipe of their new product, Callebaut creates an entire experience around it. Hence, succeeding in getting lots of new leads they wouldn’t have gotten otherwise.
3. Repurpose a Blog Post into An Interactive Infographics
When it comes to infographics, why stick to boring, static visuals when you can use an Interactive Infographics? For example, if you have a blog about the history of a specific product, you can use an Interactive Timeline Infographic that brings the product story to life with clickable elements and animations.
Repurpose Video Content
Videos are already a unique form of content. They are an exciting way for your users to connect with what you have to offer. Unfortunately, they don’t reach to everyone within your target audience. Thankfully, here are tips to repurpose video content.
4. Repurpose Promotional Videos into Shoppable Videos
Transform your promotional videos into Shoppable Videos, where your viewers can click on products, learn more, and add them to their cart all within the video itself. This seamless experience not only grabs attention but also connects your content directly to your sales funnel, driving conversions with minimal effort.
Related: How to create a killer Shoppable Video
5. Repurpose Educational Videos into Interactive Video Quizzes
Repurpose educational videos by adding live quizzes to make them interactive and memorable. For instance, you could include questions on key points in the video or end it with a full quiz. This approach keeps viewers engaged while helping them retain information, making it ideal for tutorials or training materials.
6. Repurpose Entertainment Videos into Branching Videos
Create immersive experiences by turning entertainment videos into Branching Videos. Let viewers actively participate by choosing actions or storylines. This makes them feel in control of the narrative. This interactive storytelling keeps audiences hooked and encourages repeat viewing.
Repurpose Infographic Content
We all know that static infographics are useful. But did you know Interactive Infographics can take engagement to the next level? Here are some tips to repurpose infographic content.
7. Repurpose How-to Infographics into Interactive How-to Infographics
You can add some fun features such as animations, buttons, and embedded videos to your “How-to” infographics to guide users step-by-step. You can also include gated quizzes and links to eBooks at the end to capture leads while providing value.
8. Repurpose List Infographics into Interactive List Infographics
Enhance list infographics with dropdown menus to reveal additional details, such as steps or product recommendations, without cluttering the design. Add buttons linking directly to purchase pages or other interactive elements to boost user engagement.
9. Repurpose Comparison Infographics into Interactive Comparison Infographics
Simplify complex comparisons by making them interactive. Use click-to-expand sections or sliders to present heavy information in a clean, user-friendly format. This ensures viewers stay engaged while absorbing all the necessary details.
Repurpose Social Media Content
Repurposing social media posts into Interactive Social Media Content can boost engagement and add value beyond the scroll. Here are some tips to repurpose social media content.
10. Repurpose Holiday Posts into Marketing Games
You can turn boring holiday greeting posts into exciting experiences by linking them to Marketing Games. For example, you can add games in your holiday greetings where your users can spin a wheel to win discounts or prizes.
11. Repurpose User-Generated Content into Online Contests
Repurpose user-generated content by creating contests where audiences vote for the best submissions. This not only drives traffic but also encourages more users to contribute their content, amplifying your reach organically.
12. Repurpose Open Question Posts into Polls
Find open-ended questions that performed well in the past and transform them into Interactive Polls. Share the results in follow-up posts to spark discussions and keep the momentum going.
Repurpose Promotional Content
Interactive promotional content can make your campaigns stand out and keep audiences engaged. Here are some tips to repurpose promotional content.
13. Repurpose Special Promotions into Hourly Surprises
Engage your audience throughout the day by revealing different promotions at set times, such as during Black Friday. This keeps users coming back to your site multiple times, boosting both traffic and sales.
14. Repurpose Holiday Campaigns into Interactive Advent Calendars
Make holiday promotions unforgettable with an Interactive Advent Calendar. Instead of chocolates, customers unveil daily deals, gamified experiences, or exclusive discounts, keeping them excited all month long.
15. Repurpose Online Coupons into Marketing Games
Replace static coupons with fun Marketing Games where participants can win discounts or rewards. For example, turn a traditional Easter discount into a game where users unlock their deal by completing a quick challenge.
Repurpose Website Content
Don’t overlook the potential of turning your website content into Interactive Experiences to enhance usability and engagement.
16. Repurpose Feature Pages into Subscription Finders
Simplify complex offerings by using a Subscription Finder. This interactive solution asks users questions about their needs and preferences, guiding them to the right product or service with ease.
17. Repurpose Company One-Pagers into Interactive Landing Pages
Upgrade your company one-pager into an Interactive Landing Page. Add clickable sections, videos, and animations to make your company overview more engaging and memorable for visitors.
18. Repurpose Product Categories into Product Recommenders
Streamline product discovery by replacing traditional category pages with Guided Selling templates. This can guide your users through a series of questions to help them find the perfect product, enhancing their shopping experience.
Repurpose PDF content
Outdated static PDF files can be transformed into dynamic Interactive Flipbooks or other engaging formats. Here are some tips to repurpose PDF content.
19. Repurpose E-Books and Whitepapers into Interactive eBooks
Here is an idea for you. You can repurpose your eBooks and whitepapers into Interactive eBooks. Want to make it more interactive? You can also add hotspots, dropdown menus, and quizzes. This makes them more engaging and allows you to collect valuable data on how readers interact with your content.
20. Repurpose Product Catalogs into Interactive Lookbooks
It is time to get rid of boring product catalogs and embrace Interactive Lookbooks. Add interactivity, such as embedded videos or gamified elements, to create a captivating and engaging shopping experience.
Repurpose Content with Dot.vu
We have covered 20 different ways to repurpose content into Interactive Content in this blog post. While these are just a handful of tips and examples, the possibilities are nearly endless.
The key takeaway? Transforming your content into Interactive Experiences is one of the most effective ways to extend its lifespan, engage your audience, and boost results. Remember, creating Interactive Content is only half the battle. Promoting it strategically is just as important to ensure it reaches and resonates with your audience.
Ready to get started on this? Sign up today for Dot.vu’s Free 14-Day Trial and start repurposing your content into engaging and impactful Interactive Experiences!
