Did you know that videos are used as a marketing tool by 91% of businesses? Yes, that’s right! It is because 96% of video marketers say it has helped customers understand their products and services. Videos are entertaining, engaging, informational and can even be personalized to your customers.
Personalized videos achieve 16 times higher click-to-open rates and 4.5 times more unique click-through rates. Additionally, they are 35% and 116% more successful than regular videos. Take a look at your videos and ask yourself if they have been performing well? If your engagement and videos views are dropping, maybe it’s time to consider using personalized Interactive Videos.
Personalized Interactive Videos have double the benefits such as interactivity and personalization, and we will expand more on it in this blog post.
Here is what you will discover:
What is a personalized Interactive Video?
A personalized Interactive Video is the future of video marketing. It is Interactive Content that audiences can actively engage with instead of passively watching, with the added touch of personalization. This means you can customize and tailor the message in your video to customers’ data and profiles. Moreover, a personalized Interactive Video allows you to address each viewer individually, creating a memorable and unique interaction for each of them. Additionally, personalized Interactive Videos allow viewer interactions such as receiving discounts, clicking on hotspots or immediately shopping for a product.
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The benefits of personalized Interactive Video
Creating a personalized Interactive Video can bring you many benefits. Here are some of them:
1. Drive engagement. If you are looking for a way to increase engagement a personalized Interactive Video can do so. Allow customers to discover more about your products with clickable hotspots or shop instantly by clicking on a product in the video. Moreover, you can even add other Interactive Experiences in your video based on your objectives such as Interactive Polls, Quizzes, or Marketing Games.
2. Educate customers. A personalized Interactive Video allows you to educate customers on your products and services. Viewers can click on products or hotspots they are interested in to learn more.
3. Create meaningful customer interactions. Personalized Interactive Videos allow you to form special connections with your audiences. Adding a touch of personalization to your videos, such as addressing your customers individually by their name or details, can make your message feel more personal.
4. Boost sales. Personalizing your videos by addressing customers personally, showing them custom recommendations, and giving them personalized discounts can help boost sales.
5. Capture insights. Adding touchpoints to your personalized Interactive Video can help you capture more insights and data on your viewers. You can view what they have clicked on and which part of the video they spent the most time on. These insights can inform you of the next actionable steps.
6. Increase retention rates. Creating content that is personalized and engaging will turn customers into patrons who will continue shopping with you. This is because Interactive Content creates memorable experiences for your audience.
Tips to personalize your videos
Here are some tips on how you can personalize videos for customers.
1. Dynamic scenes – show different scenes or video clips for viewers based on customers’ data to add a touch of personalization for them. This could be showing them a product video with the type of products they might be interested in.
2. Interactivity – add Interactive Experiences such as Interactive Quizzes, Polls, Survey, Marketing Games or Infographics that viewers can engage with. This allows them to control what they want to see or how they interact which can be collected as data for personalization.
3. Message – crafting individual messages for customers based on their demographics and data can make your video and message feel personal. Adding their name or their information can help you personalize your video.
4. Images – adding images of products that viewers may be interested in can also personalize the video. You can also add images that they might like based on their data and the type of video you are trying to create.
5. Data Visualization – You can add visual data such as charts or graphs that reflect the customer’s behavior so your video can provide personal insights to viewers. It can be data such as their shopping or spending habits.
Personalized Interactive Video ideas and examples
Now that you understand what a personalized Interactive Video is and its benefits, here are some ideas to give you inspiration for your next video! These Interactive Videos can be included in Interactive Flipbooks for employee onboarding and Advent Calendars.
Personalized Interactive Video Valentine’s
This Personalized Interactive Video Valentine’s template is great for sending personal wishes and rewards to your audiences. With this template, you can send them holiday wishes and even gift them discounts. This allows your customers to feel special and connected to your brand. Moreover, you can also generate potential leads and boost sales. Use this template to build special connections with your loyal customers and to acknowledge their support for your brand.
Shoppable Video
Create a personalized shopping Interactive Video with this Shoppable Video template. Allow viewers to discover products they might be interested in by showcasing a curated list of items based on customers’ data and interests. This can help you drive sales and create content that feels personal. This template can also help customers learn more about your products by clicking on it and hotspots that reveal more information. Use this template for customer education, to increase sales and promote your products.
Branching Video
Using this Branching Video template to create a Choose Your Own Adventure Video is also a form of personalized video. This allows customers to go on different journeys based on their choices and preferences. This template or idea can help you engage and entertain viewers. Moreover, you can also use it to guide and advise customers and promote your products. Make use of this template to create fun adventures for your audience and take them on a journey that feels personal and special to them.
RELATED: What is an Interactive Branching Video?
Black Friday Shoppable Video
Use and customize this Black Friday Shoppable Video template for your seasonal marketing campaigns. Create a personalized shopping Interactive Video for campaigns such as Christmas, Black Friday, Halloween, and Summer. Highlight and help customers discover products of the season using this template. This template also contains a gamification spin and win wheel that rewards customers with discounts to entertain and boost sales. Use this template to promote products, drive sales, and curate a personalized product list for customers.
Make your audience feel special with a personalized Interactive Video
If you want to retain customers, you must make them feel acknowledged and speak to them personally. Creating a personalized Interactive Video can help you do that, as it creates meaningful customer interactions. Moreover, it drives engagement, boosts sales, educates customers, captures insights, and increases customer retention rates.
If you are looking for a personalized Interactive Video company, look no further as Dot.vu allows you to create Interactive Videos that resonate with your customers because of personalization. Use our quick editor and check out Interactive Video templates to make customers feel special. Create a free account today and start making videos that feel personal.
