Want to close out the year on a high note? Shine a sparkle on your online sales with cool and engaging December marketing ideas to ring in the holiday cheer!
As the year closes and the holiday season is in full swing, businesses are preparing to end the year off strong. December is a different ball game, it’s an open opportunity for bringing out the best in what you offer, making merry promotions and boosting your figures. The magic of the digital universe is basically an infinite list of things to make lasting moments happen for your customer base; it’s time to use that power to win at online sales!
As you plan for December, remember that shoppers want more than amazing deals — they want memorable experiences. According to some of the recent research, year-over-year online holiday sales are likely to grow between 7% and 9%. So, fun Interactive Content is a great option to add to your holiday marketing strategy and get the better of your competitors!
Curious to discover the secrets to making your December marketing unforgettable? Keep reading to unlock the magic of Interactive Content and transform your holiday sales strategy!
Table of contents:
What is Interactive Content?
Wondering how Interactive Content can make the last month of the year a huge success?
Interactive Content is a digital media format that gives users the ability to engage, interact, make decisions as well as experience some customization. Interactive Content is not static like traditional content, instead, it encourages user participation rather than just passive readers.
This enables brands to provide more engaging and unforgettable experiences with a greater connection to their audience. Hence, the Interactive Content has turned out to be an indispensable asset for businesses and marketers who are looking to attract their target audience online.
Related: What is Interactive Content
How to sleigh your online sales
1. Embrace the festive spirit
Before we get right into out-of-the-box marketing ideas for December, but before that, we need a pinch of lively spice in your dull virtual space! Decorate your website and social media profiles with colorful decorations, and happy content. Holiday related content that resonates with your audience can be a good way to grab their hearts. Now is the time to weave some online magic, turn your website into a cozy little winter escape for your audience!
2. Offer irresistible holiday promotions
The term that always gets the blood pumping around the holidays? “SALE!” Well, tis the season of giving; why not give your customers a reason to shop with you? Flash sales and limited time offers during Cyber Week were credited for a 6% increase in online sales year over year, per Digital Commerce 360. So, spread the holiday discounts and deals on a red carpet for a limited time. Launch exclusive product bundles and gift sets which will surely amaze their recipient! And reward your loyal customers with a loyalty program that makes them return for more.
Pro tip: Boost engagement by including Marketing Games where customers can play to win exclusive discounts and deals.
3. Optimize your website for a seamless shopping experience
There’s nothing more frustrating than a slow-loading website, especially when customers are trying to finish their holiday shopping as fast as possible. Make sure that your online store loads fast to keep the bounce rates low and convert them into sales. And finally, keep in mind that holiday shoppers are always on the go it’s best to ensure that your website is offering an enjoyable mobile shopping experience. Finally, make your checkout process as simple and efficient as possible.
4. Implement Interactive Content
The online shopper expectations change with the development of the digital world. So it’s time to add in Interactive Experiences. This process will take your marketing to a new horizon by engaging your audience and making them happy. An Online Advent Calendar that brings sweet surprises every day, making your customers excited to return for more. You can also try an Interactive Flipbook to showcase your holiday catalog, allowing them to explore and discover your products with a magical flip of a digital page.
But we’re not stopping there! Don’t forget the fun and excitement of Marketing Games, quizzes, and Shoppable Videos that turn the shopping journey into a joyful experience. Invite your customers for a virtual journey while they become part of your brand and witness the wonder of the holiday season.
So, get ready, grab a hot cocoa, and let’s explore marketing ideas for December that leave a huge impact on your audience.
11 December marketing ideas + customizable templates
You can turn any of these December marketing ideas into your own campaign. It is as simple as customizing a user-friendly template with no coding or technical skills involved!
1. Online Advent Calendars
Help your audience squeeze every drop from December by putting together an Online Advent Calendar that gives them a little treat each day leading up to the festive period. You can create anticipation and also make them more likely to return to your site on a daily basis. Your customers will get a taste of going on an adventure with your brand each day in December as they unwrap their new treat.
Related: Achieve amazing results with an Online Advent Calendar template
2. Interactive Flipbooks
Leave those static product catalogs in the dust and guide your customers through an Interactive Flipbook for a visual journey. Let them browse through the digital pages, zoom in on products, click for more information, and even add items to their carts. It becomes like an adventure where they start exploring and finding cool stuff, as if going on a quest to find treasures — in this case: interesting items you offer on your website.
Related: 5 Reasons why you should publish an Interactive Magazine
3. Guided Selling
Having a Guided-Selling content is like having a salesperson beside you assisting to in what to buy. Basically, it makes life easy for customers, helping them choose the right gifts without hassle. You pose a series of queries regarding the recipient’s likes and dislikes, then present customized gift ideas tailored to their particular style. And did you know that 78% of consumers of consumers say that personalized experiences — which guided selling enables — increase the likelihood they will make repeat purchases? Such degree of personalization can play a huge role in transforming the customers into satisfied customers.
Related: 12 Outstanding interactive holiday gift guide examples
4. Marketing Games
Gamification adds a playful element to your marketing efforts and fosters a deeper connection with your audience. Whether it’s holiday-themed puzzles, dice games, or spin-the-wheel promotions, Marketing Games entice visitors to participate and win rewards. The sense of accomplishment and excitement associated with winning can leave a positive impression of your brand and encourage further engagement.
Related: Explore Christmas gamification in 2023
5. Interactive Quizzes
An Interactive Quiz does more than just entertain — it lets you engage your audience at the same time making them happy with surprises! Not only are quizzes a fun experience, but they also allow you to educate customers about your products, services, or industry. This makes for a fun experience when paired with your December marketing strategy, making them want to come back every day to have another chance at winning.
Pro tip: Create a December holiday nostalgia quiz, focusing on historical significance and cherished traditions to engage customers.
Related: How to use quizzes for effective lead generation
6. Shoppable Videos
Videos alone pack in a power punch as storytelling mediums, and then you have Shoppable Videos. You can demo your products in a practical way and offer people the option to click on respective items in the video to see more information, or purchase right away. They create a clear way to purchase, which minimizes friction and enhances the chances of conversions.
Related: How to create a killer Shoppable Video
7. Hourly Surprises
Take the joy of holiday surprises to the next level by offering Hourly Surprises on your website or social media channels. Create a dedicated countdown timer that reveals hourly surprises, exclusive offers or limited-time deals.
Examples of Hourly Surprises may contain limited time sales, free gifts with purchase or even hidden promo codes. Such surprises ensure that customers stay engaged while also creating an urgency for them to grab the deals before they disappear like melting snowflakes.
Related: 10 FOMO marketing examples you need to try today
8. Christmas Wishlist
Spice things up with a virtual Christmas Wishlist.
Make it more interesting with a virtual Christmas Wishlist. Digital wish lists are an excellent way to interact with consumers over the holidays. With nice product images and prices alongside a button for them to click, you essentially make it easy for customers to browse through and add items to their wishlists. It not only enriches the shopping experience, but it also enables users to share their curated lists with friends and family — thus getting your products in front of more eyes. It allows shoppers to build and share custom wishlists which fuels excitement and creates anticipation, making the holiday shopping experience more fun and engaging.
9. Christmas Card with Products Showcase
Use a Christmas Landing Page template to keep your users engaged while helping them browse for gifts. This template is fully customizable to your brand´s holiday theme, making it perfect for holiday promotions, product showcases and gift guides or interactive campaigns. Get creative and delight your audience while building lasting connections this Christmas!
10. Christmas Card with Products Showcase
Christmas Landing Page
Celebrate Christmas with the Christmas Landing Page template that keeps your users engaged while helping them browse for gifts. Perfect for holiday promotions, product showcases, gift guides, or interactive campaigns, this template is fully customizable to match your brand’s holiday theme. Get creative and delight your audience while building lasting connections this Christmas!
Christmas Sign-Up Page
Get your audience excited for the holiday season with the Christmas Sign-Up Page template, featuring a campaign countdown that allows visitors to sign up ahead of the big event. With this festive template, you can capture leads and grow your holiday audience.
Christmas Product Landing Page
The Product Landing Page template makes it a lot easier to showcase multiple products in an interactive and attractive layout. Visitors can effortlessly browse and click on product tags for additional information. Perfect for increasing engagement and ramping up conversions. Following these landing page best practices will improve the effectiveness of your landing page.
11. Christmas Popup
Christmas Spin & Win Popup
This gamified holiday experience is ideal for connecting with your audience, increasing conversions and rewarding users with exclusive discounts, special offers or even holiday surprises. This customizable holiday design template is as easy to use as it gets! Also, it serves as an excellent source to collect leads, create engagements and create great memories with your holiday campaign.
Christmas Sale Popup
Welcome your visitors with festive cheer using this Christmas Popup template, designed to capture attention and spread the holiday spirit. Perfect for engaging your audience and boosting excitement, it helps convert visitors into customers. Promote your Christmas deals and increase sales with this eye-catching, holiday-themed popup!
Try out these amazing December marketing ideas to capture the hearts of your audience and build meaningful connections. These amazing ideas can also be implemented for your Q5 marketing to wrap up the end of the year with more sales.
Ready to sleigh your online sales?
With these December marketing ideas and strategies, you’re now equipped to boost your online sales and deliver an exceptional holiday experience to your customers.
As the days draw nearer to the cherished celebrations, remember that it’s not just about making sales, but also about making meaningful connections with your customers. Infuse your marketing efforts with creativity and personalized experiences. This approach will foster deep connections with your customers, leading to lasting brand loyalty beyond the holiday season.
Dot.vu is a global leading Interactive Content platform with a range of tools and over 300+ templates that allow businesses to create engaging and personalized experiences for their customers. Get started on our 14-day free trial today and try out any of the templates above for free!
