In the world of B2B interactive marketing, producing high-quality content is essential for engaging with potential customers and building brand awareness. Therefore, it’s not surprising that 95% of B2B companies have a dedicated budget for content production. Interactive Content can be a powerful tool for lead generation, customer engagement, and brand awareness.
According to research, 62% of B2B marketers already use Interactive Content as a part of their marketing strategy. Moreover, this number is expected to grow in the coming years.
By creating compelling Interactive Experiences, businesses can differentiate themselves from their competitors and establish a stronger connection with their target audience. B2B (business-to-business) marketing is the process of promoting and selling products or services from one business to another. Interactive marketing in the B2B context refers to the use of Interactive Experiences to engage with and persuade potential clients or customers.
Before diving into B2B interactive marketing, it’s important to understand what Interactive Content is.
What is Interactive Content?
Interactive Content is digital content that encourages active engagement and participation instead of passive consumption. It aims to be engaging and memorable, resulting in longer interaction times.
It is highly effective because it increases engagement and improves user experience. Offering users an immersive and interactive experience boosts content retention and increases user engagement. Interactive Content can gather valuable data and insights about your audience, providing a better understanding of their preferences and needs.
Related: What is Interactive Content
As a user, you’re likely familiar with a variety of Interactive Experiences on the internet, such as quizzes, marketing games, and contests. You might think that interactive experiences are only used by companies selling consumer goods and have no place in B2B marketing strategies.
But, that’s not true! B2B Interactive Marketing is also an amazing way to improve your marketing strategy! In fact, there are countless ways that Interactive Experiences can be used to engage potential clients and customers in the B2B world.
Let’s explore 7 interactive B2B marketing ideas!
7 B2B Interactive Experiences for your B2B Interactive Marketing strategy
Let’s get started with 7 of the most popular and effective Interactive Experiences that businesses can use to improve their marketing efforts. Whether you’re looking to generate leads, increase customer engagement, or build brand awareness, these B2B Interactive Experiences are sure to help you achieve your marketing goals. So, buckle up and get ready to learn how you can take your B2B marketing strategy to the next level!
1. Guided Selling
Imagine having a knowledgeable employee welcoming visitor to your physical store, helping them uncover their needs, and directing them to the right product or solution. Now, what if you could recreate that same experience on your website? That’s exactly what a Guided Selling Experience can do for your business!
A Guided Selling Experience is an amazing type of B2B Interactive Content. It is particularly useful if you are selling multiple projects/solutions. But, it can also be powerful if you have only one product/solution with many different features to choose from.
While Guided Selling is more commonly used in B2C marketing, it can also be a game-changer for B2B companies. So, whether you’re a SaaS company with multiple pricing plans or an agency with a wide range of services, a Guided Selling Experience can be a powerful addition to your B2B interactive marketing strategy. By creating a personalized experience for your website visitors, you can increase engagement, drive conversions, and ultimately, grow your business.
Related: What is Guided Selling
2. Interactive Flipbook
Interactive Flipbooks provide an engaging and interactive way to share information about your company, products, and services. These online publications come in various forms, such as product catalogs, guides, brochures, and reports, and offer a dynamic experience for potential clients.
One of the main benefits of using Interactive Flipbooks in your B2B marketing strategy is their ability to convert static PDFs and eBooks into more user-friendly and Interactive Content.
Incorporating hotspots, polls, and lead forms as interactive elements can create an engaging experience that encourages potential clients to explore your offerings in more depth.
Additionally, Interactive Flipbooks allow for new KPIs to be tracked, such as:
- who reads them,
- where they click,
- where they exit,
- And provides valuable insights into how your content is being consumed.
Related: What is an Interactive Flipbook?
3. Interactive Video
Interactive Video is also a very powerful type of B2B Interactive Content. So, what exactly is an Interactive Video, you ask? It’s a video that’s way more engaging and personalized for your customers. It’s a must-have for any marketing strategy looking to increase engagement and offer a unique personalized experience.
By offering interactive elements, you can give your audience a unique and Interactive Experience that they won’t soon forget. Trust us, Interactive Video is a must-have for any B2B marketing strategy looking to spice things up and increase engagement.
There are different types of Interactive Videos, such as Branching Videos, Shoppable Videos, Sales Consultations, and many more.
For companies that are trying to boost their B2B interactive marketing, one of the most interesting types of Interactive Video is a Sales Consultation Video. In a Sales Consultation Video, you open a conversation with your viewers by asking them questions while they watch. Plus, you can give them instant feedback. It’s an incredible add-on to your sales funnel.
Related: What is an Interactive Video
4. Interactive Calculator
An Interactive Calculator is a powerful tool that collects information from users about their current setup, needs, expectations, or situation, and provides them with a numerical result based on a custom formula created by you. This result can be an estimate for various metrics, such as savings, price, revenue, ROI, risk exposure, and more.
Incorporating calculators into your B2B interactive marketing strategy can add significant value to your product or service offering. For example, a ROI Interactive Calculator can demonstrate the long-term benefits of investing in your offering to potential clients, while a Savings Calculator can highlight the significant cost savings that customers can expect by choosing your product over competitors or substitutes.
Additionally, if your product pricing is complex, a Price Calculator can simplify the process for customers by generating a detailed cost estimation. Overall, Interactive Calculators offer a practical and engaging approach to help customers understand the value and benefits of your B2B offering.
Related: Interactive Calculators: Everything you need to know
5. Interactive Assessment
Interactive Assessments are a B2B Interactive Experience that involves answering questions, receiving a score, and personalized feedback. Assessments are comprehensive evaluations that enable customers to assess their skills, competencies, knowledge, needs, and more. Using assessments in your B2B marketing strategy can establish your expertise and credibility in the industry, attracting and retaining customers.
A good idea is to add a gated assessment on your website. That way, you’ll grow your email list. Furthermore, you’ll also be able to learn more about your audience!
For example, if a customer books a demo after completing an assessment, the sales rep can understand their needs based on the assessment answers. Completing the assessment and reviewing the results and feedback allows clients to learn about your product and its benefits.
Related: Interactive Assessments: Everything you need to know
6. Interactive Infographic
An Interactive Infographic is a visual representation that allows readers to understand the content that is being presented quickly and clearly.
There are many types of Interactive Infographics that can be used to boost your B2B Interactive Content strategy such as:
- Statistical Infographics,
- Timeline Infographics,
- How-to Infographics,
- Comparison Infographics,
- List-based Infographics.
You can make an Interactive Infographic by adding interactive elements to your standard infographic. As a result, you will enhance the user experience.
Interactive Infographics are particularly useful B2B Interactive Experiences because they often have lots of data or information to share with their customers. Using interactive information boxes in infographics allows customers to access information easily and conveniently without leaving the infographic.
Related: What is an Interactive Infographic
7. Interactive Conversation
Let’s not forget about Interactive Conversation. An Interactive Conversation is a two-way dialog using voices, images, and animations that simulate a conversation with the user. It’s an excellent way to connect with your audience on a more personal level.
Interactive Conversations have diverse B2B marketing applications, but they excel at nurturing customer relationships and enhancing product/service comprehension. It is also a low-cost alternative to a video.
In a B2B context, you could create an Interactive Conversation to teach your clients how to use your products depending on their needs. For example, you could ask your clients what their main difficulty is when using your product between options A, B, and C. Then, you could ask them why, and finally, you could teach them how it works depending on their answers and problems. It’s way more engaging and personal than an FAQ.
Related: Examples of Interactive Conversations
Do you need to use any of these experiences in your B2B interactive marketing strategy?
We have created a simple assessment for you to evaluate your content marketing efforts. Answer 5 simple questions and find out whether you need to step up your B2B interactive marketing. Plus, you will see how engaging an Interactive Assesment can be!
Ready to leverage Interactive Experiences and boost your B2B interactive marketing strategy?
We trust that this article has provided you with valuable insights on how to incorporate B2B Interactive Experiences into your interactive marketing strategy. It is worth noting that while Interactive Content is primarily used in marketing, it can also be a valuable tool for your sales and HR teams. Start leveraging Interactive Experiences into your next B2B interactive marketing strategy today!
At Dot.vu, the leading Interactive Content platform, we provide a large range of Interactive Experiences that are designed to meet the needs of modern B2B marketers. With endless types of Interactive Experiences and a user-friendly drag-and-drop editor, you can create any type of Interactive B2B Content without requiring any coding skills.
To get started, all you need to do is sign up for a free account and try any of our templates. By leveraging our platform’s features and capabilities, you can create Interactive Experiences that engage your target audience, drive conversions, and ultimately achieve your business objectives.
This blog post was updated by Felicia Rozario on May 3rd, 2023.
