There are many ways to increase brand engagement. Brand awareness does not simply mean creating a link between a brand and its users but instead, it means creating engagement. This change from mere awareness to active participation is very important for a brand. Now is the perfect time to explore creative strategies that level up traditional marketing approaches and take your brand promotion to new heights as research shows that fully engaged customers spend 23% more over their lifetime than the average customer.
Table of contents:
Importance of brand engagement
1. Building brand loyalty
Customer loyalty is what’s most important when it comes to retention and engagement. Through proper interaction with your customers, brands are able to foster a sense of belonging among their audience and turn them into loyal customers instead of one-time buyers. The emotional connection between a brand and a customer is more than just their purchases, it’s about creating a lasting bond between the two parties.
2. Fostering emotional connections
On the other hand, emotion is a very important thing when consumers are making a decision. Having a creative brand engagement strategy can create positive emotions and leave a lasting impression on your customers. This can be done through personalized experiences or Interactive Content. You can create emotional connections that are guaranteed to resonate with your audience and also create a sense of attachment to your brand.
3. Enhancing customer experience
When it comes to enhancing customer experience, it starts from the point of purchase. Each touchpoint is an opportunity to captivate your audience. By taking customer journey account, brands can enhance their audiences’ overall customer experience and turn them into satisfied and loyal customers.
4. Impact on long-term brand success
Having a sustained customer engagement is part of the long-term success. Therefore, implementing creative strategies can position your brand for continued growth and relevance. Of course, consistently engaging with your audience, brands can adapt to the current market trends, staying top-of mind and building a solid base for your future success.
5. Interactive Content for brand engagement
Interactive Content is definitely a game-changer for engagement because it turns the whole experience into an immersive conversation rather than a one-sided interaction. It’s like inviting your audience to a virtual playground where they can actively join in, play games, take quizzes, and even have Interactive Conversations.
Picture your audience not just as spectators, but as participants who shape the experience. It can be for a fun quiz that sparks aha moments or a game. Interactive Content makes your brand memorable in a way that traditional approaches simply can’t.
This kind of hands-on approach builds a stronger connection and creates loyal customers because they will feel genuinely valued and heard.
Brand engagement isn't just business, it's the art of building lasting bonds. It's about transforming customers into loyal fans through emotional connections and Interactive Experiences. Share on XBrand awareness vs. brand engagement
Consider brand awareness as the starting point—a bit like people knowing your brand or having heard about it. For instance, think of it as like being on the map where people recognize the name or logo.
Now, let’s talk about engagement. Imagine you’re throwing a party. Brand engagement is getting people not just to RSVP but to actually show up, mingle, and have a good time. It’s like turning heads into hands-on experiences.
Of course, it feels great to have your audience recognize your brand but it’s best to have them actively engage because it shows that they’re not just aware of your name or logo but they’re actually invested in spending more time exploring about your brand like spending longer sessions on your website and commenting on your social media posts.
Understanding this difference is key for a well-rounded marketing plan. Think of brand awareness as the introduction, and brand engagement as the ongoing conversation. Balancing them creates a strategy that not only grabs attention but also keeps the interest alive, turning one-time glances into long-term connections.
14 Creative ways to increase brand engagement
1. Building a community
One of the most effective strategies to boost brand engagement is to have an active online community. Think of it as creating a virtual space where your audience not only connects with your brand but also with each other. The community will then become a hub for discussions and sharing experiences. By having an online approach, you transform your brand from just providing a product or service into a shared experience that people actively participate in.
2. Event marketing
Event marketing presents another powerful avenue for enhancing brand engagement. By organizing or participating in events, whether virtual or in-person, you create dynamic opportunities for direct interaction. Attendees get to experience your brand in action, ask questions, and immerse themselves in the unique atmosphere you provide. Events generate a buzz that goes beyond the ordinary, leaving a lasting impression and fostering a deeper connection with your brand.
3. Social Media
Maintaining an active presence on social media is a dynamic way to keep the engagement momentum going. It’s not just about posting content but actively participating in ongoing conversations. Responding to comments, asking questions, and sharing user-generated content all contribute to a vibrant social media presence. This active engagement turns your social platforms into lively spaces where your audience feels heard, valued, and eager to stay connected. Social media, when approached with genuine interaction in mind, becomes a powerful tool for building a community around your brand.
4. Marketing Games
Incorporating gamification into brand engagement strategies adds an element of playfulness. By turning interactions into a game, you can make the brand experience enjoyable and memorable. For example, if your brand creates a Marketing Game, visitors engage with your brand directly with consequently results in your audience associating your brand with fun and rewards.
5. Online Contests
Running Online Contests is a dynamic strategy to boost customer engagement. By creating excitement and encouraging user participation, businesses can tap into the creativity of their audience. For example, having a selfie contest can encourage customers to take creative selfies which will not only put your brand out there for people to see but ultimately increase your brand engagement. Tapping into the competitive spirit in human nature can foster a sense of community and enthusiasm around your brand.
6. Interactive Quizzes
Implementing Interactive Quizzes is a strategic way to engage users. By tailoring quizzes to reflect the brand’s personality and values, you can create an Interactive Experience that resonates with your audience. For example, you can create an Interactive Quiz based on your products and services. And why not add a twist to it? Make it a gamified quiz about your brand/products! This not only educates customers about your brand and products but also encourages active participation.
7. User Generated Content (UGC)
Social Interactive Content is basically user-generated content. When your audience contributes, it definitely boosts your chances for increasing brand engagement. For instance, when customers become active participants in creating and sharing content, they strengthen their connection with your brand and also become your personal brand ambassador. This organic promotion can help you to build a community around your brand thus increasing your brand engagement.
8. Interactive Conversations
Interactive Conversations take things to the next level compared to traditional chatbots. These conversations go beyond simple text and include voice, images, animations, and videos. This means that you can connect with your audience in a more personalized way and keep it cost effective. Interactive Conversations gives you the power to decide on the tone, expertise and reliability to strengthen your brand image.
When customers engage in an Interactive Conversation, it’s almost as if they’re having a face-to-face conversation so having an Interactive Conversation as part of your marketing plan, you can gain valuable insights into your audiences’ preferences, pain points and more!
Try out this Interactive Conversation to get a feel for it!
Take Dot.vu’s client for example, Callebaut, a renowned chocolate manufacturer, created an Interactive Conversation to teach professionals and semi-professionals how to temper their chocolate.
As a part of the new Callebaut Chocolate School initiative, Callebaut decided to launch an Interactive Conversation to take their customers through the process step by step. The conversation allowed visitors to choose between different methods, depending on their preference.
9. Guided Selling
Incorporating Guided Selling into your brand engagement strategy enhances the shopping experience. By providing personalized recommendations and guidance, you can assist customers in making informed choices. You can have this experience even as a landing page to make the experience more memorable when a new visitor views your landing page. This method, one of the best ecommerce practices, not only increases customer satisfaction but also deepens the connection between your brand and your audience.
10. Product Recommender
Everybody needs help picking a product occasionally, especially when there’s an overwhelming range of selections. Having personalized suggestions based on customer preferences can enhance your customers’ shopping experience. Product Recommenders is a tailored approach that not only increases the likelihood of conversions but also strengthens the customer’s relationship with the brand. Not only that, but customers will also remember your brand as the one who helped them find the perfect product for their needs!
11. Online Advent Calendar
Online Advent Calendars can increase brand engagement by offering a fun and Interactive Experience for users. You can build anticipation with daily Interactive Content, discounts, or offers to keep your audience engaged. This approach not only adds a festive touch to the brand but also encourages consistent and daily interactions. With this approach, customers will see your brand as a source of excitement. It reinforces the idea that your brand is attuned to their joyous moments and actively contributes to their holiday spirit.
12. Interactive Flipbooks
Creating visually engaging and Interactive Flipbooks adds a dynamic element to brand engagement. This can be in the form of a product catalog or even a game infused within the Interactive Flipbook.
Think of these not just as catalogs but as vibrant experiences, where each flip is a journey through your brand’s story. It’s not just a static presentation; it’s a playful blend of a product showcase and an engaging game, inviting users to immerse themselves in the unique world you’ve created within the pages. Consumers will remember that your brand didn’t settle for the ordinary; instead, your brand offered an immersive encounter that left them with a sense of connection and delight
13. Interactive Popups
Balancing creativity with a seamless user experience in Interactive Popups is crucial for enhanced brand engagement. By incorporating interactive elements that capture attention without disrupting the user experience, you can create memorable and engaging moments. These popups, especially when infused with a game, incentivize customers to become active participants.
Consider the popup not as a mere notification but as an extension of your brand’s personality. It’s like your brand saying, “Hey, let’s make this experience uniquely yours.” This layer of interactivity doesn’t just enhance brand engagement; it becomes a conversation starter, a way for your brand to express itself in a language that goes beyond words.
14. Seasonal Marketing Content
Having seasonal promotions during the holiday season is a strategic way to increase your brand engagement because a lot of people look forward to promotions during the holidays. This timely approach isn’t just about being on-trend but it’s about becoming a part of your customers’ holiday experience. When customers think of your brand, they will remember the festive promotions that are always offered during the holidays.
Ready to increase brand engagement?
Clearly, there are many creative ways you can use to increase brand engagement because it plays an important role in your marketing strategy. So, if you’re looking to revamp your marketing plan with any of the Interactive Content mentioned in this blog post, you can choose from any of our templates. We have a range of over 300+ ready-made templates for you to choose from and customize with ease! So why wait? Start your 14-day free trial today and watch your brand engagement soar!
