Every new year means new trends. Same goes for digital marketing. With the change in consumer behavior, it’s necessary for the businesses to always stay updated with their marketing strategies.
In this blog post, we will go through some of the top digital marketing trends throughout 2024. We’ll discuss topics from artificial intelligence and chatbots to video marketing and personalized content which are all key areas for any brand.
If you’re a small business owner or a seasoned marketer, this article will provide you with valuable insights and actionable tips to help you stay ahead in the coming years.
With that in mind, let’s take a look at the top digital marketing trends of 2024.
Top Digital Marketing Trends for 2024
Start the new year with a new and fresh digital marketing strategy! Considering the fast pace of change in the online world, you have to stay one step ahead. This is exactly why we have created a list of the best digital marketing trends that you need to LIVE by:
Don’t miss out on these game-changing digital marketing trends – keep reading as we dive deeper into each one.
1. Connecting with customers in a cookieless world
The clock is officially ticking: third-party cookies will soon be a thing of the past in 2023 when Google announced that they are slowly but surely eliminating them over data privacy and security issues. Although this might seem daunting to some businesses, the good news is that 61% of high-growth brands have already switched to first-party data strategies.
If you want to be ahead of the curve and become a growth leader, now is the time to prepare for cookiepocalypse. Now don’t freak out, the cookieless world is a playground for learning some tricks of building better connections with your best customers. So prepare yourselves to welcome the new era of not being data-driven and by finding out how to succeed with less customer data.
Related: How to use first-party data in a cookieless world
Ready to level up your business’s data strategy? Hit the reset button!
By using data in a whole new way, you can better understand your customers and develop more effective marketing. So, go ahead and push the button let your business get to its full potential.
- How much do you depend on 3rd-party cookies?
- Assess how you reach and target customers digitally today. Understand exactly how dependent you are on third-party cookies for customer interactions.
- Building new data and analytics infrastructure
- Have a strong foundation prepared with respect to first-party data collection. A good infrastructure can set you on the path to connecting various data sources across your customers’ end-to-end journey, and that’s where things get a little easier!
- Reconsider the way you use data for segmentation
- Creatively segment your audience by interests, instead of the aspect of individualization. Grouping your audience makes it possible to target ads to specific groups.
- Cultivate unique first-party data through greater customer value
- Customers expect to receive more value from your services when they provide you with their data. Offering gamification is one way to provide that value. For example, Marketing Games that benefit both you and your customers. Lead forms allow you to gather information from customers. You can even offer something in return for filling up the lead form such as a prize or discount. This method can be quite beneficial in terms of building and developing relationships with your customers as well as helping you find ways to engage them.
Related: 7 types of Marketing Games
2. Authentically Inclusive Marketing
We must recognize that marketers represent a brand’s values far beyond just making money for shareholders. With campaigns like Black Lives Matter gaining prominence, customers are looking for brands acknowledges this.
In fact, research from Deloitte suggests that high-growth brands are focusing more on diversity, equity and inclusion (DEI) goals compared to their competitors. This means that in 2023, DEI is more essential than ever for talking with existing customers and acquiring newly interested consumers. Remember, you must genuinely embody them both in front of and behind the camera.
In short, your customers expect that your brand aligns with their values and stands behind them. To prioritize diversity, equity and inclusion (DEI), you can try:
- Bring diverse voices into your organization
- Ensure your teams, suppliers and distributors reflect your authenticity to the market
- Make your commitments measurable, for instance with AI
3. Embrace artificial intelligence in your marketing planning
Whether it has to do with strategy or analytics, SEO or social media — marketing has become incredibly comprehensive and even confusing in the pace of modern day market. However, the good news is when automation tools and artificial intelligence (AI) were introduced, marketers started working smarter not harder. With the incorporation of AI for marketing planning, professionals can optimize their time,automate laborious things and predict ahead of time. AI continues to revolutionize various industries, with an expected annual growth rate of 37.3% between 2023 and 2030, as reported by Grand View Research.
It is vital to get the fundamentals right and align your marketing processes and activities even though there is strong optimism that AI and other technologies will improve marketing in the upcoming years ahead of us.
4. Content marketing to embrace personalization
Content Marketing has been a hot topic in the marketing space for many years now. It gives businesses a natural way to access their target demographic. HubSpot’s data shows that around 47% of buyers consume three to five pieces of content before they interact with a brand. Therefore, captivating content is a must to make them stop and take notice. But it is not enough to create one piece of content and post it on your marketing channels. Digital marketing experts estimate that most Americans are exposed to 4,000 to 10,000 advertisements daily.
Brands need to focus their efforts on developing personalized and interactive digital experiences that captivate their consumers. Customers aren’t just looking for the same old content anymore. For the past few years, Interactive Content and video marketing has been the hot topics and they will remain as hot topics in the years ahead.
Interactive Content
The global COVID-19 pandemic has left a lasting impact on customer behavior, leading to a lot of people using different technologies like Virtual Reality (VR) and Augmented Reality (AR).
Including interactivity in your content is essential to stay ahead because of the rise of interactive technologies. Offering engaging and memorable experiences to your customers can allow them to experience something different but also purchase products without physical interaction. This trend is expected to grow continuously into 2024. Interactive quizzes, polls, marketing games, and Interactive Virtual Tours are becoming increasingly popular as Interactive Content types.
Related: What is an Interactive Virtual Tour?
Generally, Interactive Content helps you to visualize for your customers the outcomes of a purchase. In addition, gamification drives engagement and product use. The potential of Interactive Content is limitless.
Interactive Content will continue to grow in 2023 as a valuable tool for helping customers make informed decisions and solve problems. The intent to not hard sell for products but creating value to customers. So, keep your goals in mind with caution What are your trying to achieve, are you attempting to create change or merely engage and inspire an audience? What want to tell your customers is important. No matter how cool looking your content is, without value, it may not be as effective.
For example, Interactive Flipbook is a digital publication to present products, services, or other information in an engaging and interactive format. You can simply turn pages and zoom in and out, but you can also interact with other multimedia like videos, image and links. An Interactive Flipbook gives your customers the opportunity to engage with your content, creating a unique and unforgettable experience! This could also help you add value to your customers by using it as a display for your brand, products, or services.
Related: What is an Interactive Lookbook?
Video marketing
The fact that videos are more engaging than static images or posts is no secret. The demand for video content as a form of engaging medium will not change. But you will also need to pay attention to the various video formats available. Short-form videos has become a top trend, as they have been shown to be highly effective. According to HubSpot, 89% of global marketers plan to continue investing in short-form video content in 2023. This means you should also focus on using short, engaging videos as part of your marketing strategy to effectively reach and connect with your audience.
So, if you were not producing video content before or had no intention of ever getting that far, perhaps now is time to change that. But, of course, creating videos is not all there needs to be done. It’s important to keep up with the latest trends and updates in to ensure your videos remain engaging and effective. Additionally, you do not need a production team and marketing agency to create a tasty piece of video content. All you need is an iPhone and a free/cheap editing software.
For instance, Interactive Videos, such as a Branching Video, Gamified Videos, Shoppable Videos, and many more. Particularly, with a Personalized Video, you will hit the mark, as the digital marketing trends in 2024 are all about personalization and customization. Why not try it out, right?
Related: What is an Interactive Video?
5. Mobile-first marketing
It is simply not possible to run away from mobile marketing. Research shows that 92.3% of internet users use a mobile phones to access the internet, which is why 58.43% of website traffic comes from mobile devices. Generation Y and Z’s purchasing power will continue to grow so it’s best to have a mobile-optimized digital experience. To keep pace with this trend it is essential to review the design and layout of all communication channels — including your website, social media and in particular email marketing.
A basic mobile-first marketing strategy includes using accelerated mobile pages (AMP) and optimizing website and communication designs for all devices. Make sure your loading time is low and contents are good because it impacts customer experience as well as search engine ranking which helps conversions and sales.
6. Attraction marketing
Attraction marketing is all about giving value to your customers that’s informative and engage which will attract them to your brand. The strategy is less about advertising, more about delivering information and resources that assist potential customers make educated decisions.
Now, let’s use an example of an online shopper browsing through your website and not making a purchase decision yet; here, attraction marketing comes to play by informing them about the product. You get the customer to understand the product better and you establish credibility and trust by providing detailed content, informative videos and more to help them find the right fit. At the time of purchase, your brand will be front and center because you gave them something valuable and entertaining.
Take action now and master the digital marketing trends of 2024!
Keeping up to date with digital marketing trends is an important way for any business to thrive in the online world. Each trend has its own specific way that your business can capitalize on. As such, it is worth taking note of each of them and investigating further. These trends make up for effective marketing experiences targeting the right audience that enhances customer relationships.
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