Despite a drastic change in buyer behavior when it comes to online shopping, marketers are trying new ways to convert an interested visitor into a dollar-paying customer. Interactive Content is an effective way to engage customers and can easily be added to company websites. It can help enhance the user experience with interactive and informative features. This helps the customers stay longer on the website, as well as become more affiliated with your brand.
Table of Content:
- What is a customer engagement strategy?
- The Benefits of Implementing a Customer Engagement Strategy
- How to increase customer engagement online with Interactive Content
- 12 Interactive customer engagement strategies
- Real-life customer engagement examples
- Level up your customer engagement strategy with Interactive Content today!
What is a customer engagement strategy?
Customer engagement is a way of creating a connection through several channels to build a strong bond with them. It starts with the first touchpoint and goes beyond just the point of sale. It could be interacting on social media, email and even websites. Customer engagement means to offer your customers something valuable other than just products and services. A good customer engagement strategy is finding a way to establish unique or personalized experiences for your customers. According to this customer engagement statistics, 81% of customers say that customer experience is a competitive differentiator. Moreover, 66% of consumers will abandon a brand that does not provide personalized experiences.
The Benefits of Implementing a Customer Engagement Strategy
Having a customer engagement strategy in place is very beneficial for your business. Here are the benefits of implementing customer engagement strategies:
1. Increased customer retention rates. Providing value to your customers through content or a personalized experience builds a relationship with them that makes them return.
2. Boost in sales. Successful customer engagement strategies create loyal customers who repeat purchases with your brand, boosting sales.
3. Increased engagement. Consistently creating content as part of your customer engagement strategy encourages them to interact with your brand.
4. Improved customer experience. Engaging your customers through social media platforms, emails, or Interactive Experiences such as polls or surveys can help you understand them better. With this information, you can take actionable steps that improve customer experience.
5. Strengthened customer relationships. A customer engagement strategy helps you foster and strengthen the relationship with your customers. This is because you have gained their trust. You provide them with value, care for their needs, and see them as more than a sale.
How to increase customer engagement online with Interactive Content
In recent years, customer behavior, as well as buyer expectations, have changed. Today, customers expect more than static content, which is trying to simply sell them products that have no obvious value. As a result, marketers are increasingly aware of the importance of interactive marketing content. They are creating more effective strategies to capture customers’ attention and elevate their brand through Interactive Content.
Interactive Content is a great way to learn more about your customers and generate quality leads. In addition, it is also a way to increase customer engagement on your website. Let customers take an active role in how they learn about your products and services with fun experiences.
With increased engagement comes longer retention on your site. In fact, Interactive Content receives 52.6% more engagement than static content. As stated in Forbes, an increased dwell time on your site can reflect well on your company and boost SEO. In turn, it will be easier for customers to find you in search engines.
Engaging potential customers is a crucial aspect of boosting sales. Interactive Content can be a great tool to kickstart this process. At Dot.vu, we recognize the significance of incorporating interactivity to improve marketing campaigns.
Related: What is Interactive Content
12 Interactive customer engagement strategies
Learn how to create a successful customer engagement strategy with these 12 different types of Interactive Content:
1. Marketing Games
Marketing Games are a great way to increase engagement and provide value to your customers through incentive marketing. By offering incentives and the chance to win prizes, you increase the time customers spend on your website.
Additionally, allowing non-winners to return and try again can encourage repeat visits. As a result, you will increase brand loyalty. As a result, Marketing Games can turn interested participants into devoted customers by increasing website traffic and time spent engaging with your brand.
Related: What is gamification in marketing?
2. Interactive Contests
Interactive Contests are exciting marketing campaign additions that incentivize customer participation and referral marketing. Be sure that the prize and experience offer sufficient value to customers and their loved ones. Which in return makes you more likely to get some engagement from your customers.
Research has shown that 71% of consumers who experienced positive engagement with a brand on social media are likely to recommend the company to their friends and family.
3. Interactive Quizzes
Interactive Quizzes are one of the most popular forms of Interactive Content. They get customers engaged in the experience from beginning to end since participants eagerly anticipate the result of the quiz. By using this method, you can increase customer engagement on your platform by making the quiz very unique to offer customers a memorable experience.
To make the experience more entertaining and more valuable in terms of information, ask fun questions. Interactive Quizzes are also great ways to highlight your products. To get your customers to stay even longer on your website, include a call-to-action button at the end of the game.
4. Interactive Infographics
Interactive Infographics capture customer attention with a visually appealing tool that piques interest in your products. Adding hotspots throughout the experience with quizzes, games, or videos can extend customer stay-time and add value to their user journey. By incorporating various forms of Interactive Content, customers are more likely to engage in and learn about your brand.
5. Interactive Lookbooks
Interactive Lookbooks provide a product catalog experience that also allows customers to purchase products directly. This tool increases engagement by providing multiple ways for customers to learn about products. Hotspots placed throughout the experience can offer additional information such as product use videos, infographics, or quizzes to recommend the best products. Using Interactive Content provides many possibilities to engage customers and enhance their shopping experience.
Related: What is an Interactive Lookbook?
6. Interactive Virtual Tours
Having Interactive Virtual Tours is quite engaging because it gives users a unique opportunity to explore things in an immersive way. They let users look around a virtual version of the environment, interacting with the content within and physically feeling as if they are in that space. Story-based content creates a more immersive experience than static image or video views can offer.
Related: What is an Interactive Virtual Tour?
7. Social Interactive Content
Using Social Interactive Content is an excellent way to personalize your marketing campaigns and boost engagement. Studies show that 80% of consumers are more likely to purchase from a brand that offers tailored experiences.
Social Interactive Content is highly shareable, which can increase engagement and attract new customers. By creating fun and Interactive Games, greeting cards, or social contests, you can reward customers for sharing the experience with their friends and family. This can help drive more traffic to your site and increase engagement.
8. Interactive Videos
Would you believe that videos help increase purchase intent by 82%? Making your videos interactive can increase your chances of converting visitors into paying customers. Customers take part in the experience and determine the direction of the video, keeping them invested and on your platform longer. With the added time spent on your Interactive Video, customers can learn more about your products and see the value your company has to offer. Interactive Videos can be a powerful tool to increase engagement and improve your conversion rates.
Related: What is an Interactive Video?
9. Interactive Conversations
Interactive Conversations is a more advanced version of chatbots because it includes not only the text, but also voices, images, animations and videos. They are a cheap, always-available way to interact with customers and you can control the tone of interaction. In addition, you can also gain insight into potential customers through Interactive Conversations by getting to know their needs, pain points, and how best you can help them.
Furthermore, Interactive Conversations offers valuable insight into potential customers, allowing you to learn about their needs, pain points, and how you can best assist them.
Check out Dot.vu’s client’s example.
10. Guided Selling
The future of online shopping lies in Interactive Content, specifically in Guided Selling, which includes various types such as Product Recommenders, Gift Finders, and more.
Product Recommenders allow users to answer questions about their needs and preferences, then suggest products that match their requirements, resulting in increased sales.
Similarly, Gift Finders navigate your customers by asking a series of questions about their preferences for the special occasion. A Gift Finder is a perfect tool to help your customers find the best matching gifts.
11. Online Advent Calendar
Online Advent Calendars improve engagement by providing users with a fun Interactive Experience. They surprise users every day with discount deals, gifts or other exclusive content that drives users back in each day. This can create excitement, creating a sense of community amongst the users. It is also applicable to different industries such as e-commerce or entertainment, online Advent Calendars can be distributed over your social media channels or integrated into an email campaign and help you increase exposure and loyalty.
Related: 4 ways to use Online Advent Calendar
12. Interactive Personality Tests
Interactive Personality Tests increase engagement by providing an entertaining and personalized experience for users. They allow users to discover more about themselves and share their results on social media, which in turn creates a sense of community and generates discussions. Personality tests can also be used for various purposes, from self-discovery to marketing strategies. By tailoring the results to each user’s answers, Personality Tests can offer valuable insights and help businesses understand their audience better. Overall, Personality Test is an effective way customer engagement strategy to increase engagement and build a loyal following.
Real-life customer engagement examples
Wondering how to engage customers with Interactive Content? Let us share with you some successful customer engagement from our clients
Watsons Singapore
Watsons Singapore wanted to reduce paper consumption, increase engagement amongst their younger demographics, and easily track stamp issuance and voucher redemption. We helped them overcome these challenges by creating a Digital Stamp Game that captivated customers’ interests, increased visits and encouraged repeat purchases. This customer engagement example allowed them to engage new and existing customers.
Color Street
Color Street wanted to create an engaging experience for their customers during the holiday season with a time constraint of two weeks. They opted for an Online Advent Calendar to provide customers with exclusive deals and exciting content. 25 Days of Color is an Interactive Advent-styled Calendar packed with games, quizzes, videos, giveaways, and sneak peeks of their upcoming collections.
With a short deadline, Color Street was able to publish their Online Advent Calendar using our easy-to-use platform with customizable templates on our marketplace. The results from this customer engagement example were astonishing, with over 30,000 leads and more than a million visits.
Level up your customer engagement strategy with Interactive Content today!
Make your customer’s journey exciting with Interactive Content that creates interest and loyalty for your brand. Engage your customers with valuable experiences that provide a personal connection to your products and services. Happy customers who enjoy interacting with your brand are more likely to purchase from you!
You can create any of the Interactive Experiences from this blog post easily in our Interactive Content platform. We have many templates that you can use to showcase your brand and bring value to customers. Try our 14-day free trial and let us show you what Dot.vu can do for your customer engagement strategy!
